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Bentham's "mnemonic doggerel"
or "memoriter verses"

picture of Jeremy Bentham
"Intense, long, certain, speedy, fruitful, pure -
Such marks in pleasures and in pains endure.
Such pleasures seek if private be thy end:
If it be public, wide let them extend
Such pains avoid, whichever be thy view:
If pains must come, let them extend to few.
Jeremy Bentham
(1748 - 1832)

Jeremy Bentham
biographical details

some utilitarian terms